Tech Driven
At Apex, we understand that not everyone is a tech expert, and that’s okay—because we’ve got you covered. Technology is the future, and we see every day how it’s shaping and transforming the real estate industry. From advanced tools that streamline transactions to data-driven insights that empower decision-making, tech is at the core of modern real estate success. That’s why every market center in our network has a dedicated Market Center Tech Director who is there to guide you every step of the way. Whether you’re a tech novice or just need help with the latest tools, our Tech Directors provide hands-on support to ensure you’re fully equipped to thrive.
ClarityNOW is an innovative real estate software designed to empower agents with a deeper understanding of their business performance. It provides real-time profit and loss tracking, goal-setting tools, and seamless integration with QuickBooks to streamline financial management. With its intuitive dashboard, agents can visualize their progress, identify growth opportunities, and make informed decisions to achieve their business goals. Whether you’re tracking expenses, forecasting revenue, or planning your next move, ClarityNOW ensures you have the clarity and control needed to run a successful, sustainable real estate business.
Private Collection by Keller Williams STL is an exclusive program designed for all types of buyers and sellers who value a more tailored and strategic approach to real estate. For buyers, Private Collection offers access to properties not available to the general public, providing unique opportunities to explore listings that others can’t see. For sellers, this program allows flexibility in testing the market discreetly or selling without public exposure, ensuring their privacy and preferences are respected. As an office-exclusive offering, Private Collection provides a confidential and curated experience, matching motivated buyers with sellers in a way that prioritizes their unique needs and goals.
KW Command is Keller Williams’ all-in-one real estate platform that streamlines operations, boosts productivity, and strengthens client relationships. It combines tools for lead generation, a smart CRM, marketing automation, task management, and transaction tracking into a user-friendly interface. With customizable features and data-driven insights, Command helps agents manage their business efficiently and grow effectively.
Empowering Agents with Technology and Training
Keller Williams leads the industry with innovative technology and world-class training to empower agents at all levels. Every market center is equipped with dedicated tech trainers who provide personalized support, ensuring agents can master tools like KW Command and advanced lead generation strategies. At KW, you’re never alone—expert guidance is always available to help grow your business.
Director of Innovation and Adoption
Clark Kendall oversees all market centers, ensuring you have access to consistent training, advanced resources, and the latest innovations. With the dual layer of support of Tech trainers in every local market center and Clark leading the way for each of them, you can focus on growing your business and serving your clients, knowing that you’ll always have expert help—no matter how tech-savvy you are. At Apex, we’re committed to helping you embrace the future of real estate with confidence and ease.